Our primal instinct for gold

Money Week/Dominic Frisby/7-20-2023

“The experience of beauty, whether derived from nature, art, music or even mathematics, correlates with activity in the emotional brain, the medial orbitofrontal cortex. Beauty has long been associated by philosophers with truth and purity – also qualities commonly associated with gold. Our instinct for gold and the emotions it inspires from beauty to desire are basic.”

USAGOLD note: Frisby examines mankind’s age-old attachment to gold.

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