Row of books on library shelfGold Classics Library Selection


Charles DeGaulle’s “Criterion” Speech
“No currency can compare, either by a direct or
an indirect relationship, real or imagined, with gold”

Editor’s note: Charles DeGaulle’s “Criterion” speech remains perhaps the most eloquent short discourse ever delivered on gold’s historical role as the final arbiter of value. In 1965, when these words were first uttered at the Palais de l’Élysée, DeGaulle’s intent was to explain why France and other European countries believed it necessary to convert their dollar holdings to gold and have the bullion delivered within European borders for safekeeping. Were the French president alive today to witness the growth of American trade imbalances, their translation to U.S. sovereign debt and gold’s coincident price performance, he certainly would have felt a sense of vindication. Following DeGaulle’s original example, millions around the world from that era forward have owned gold as a standard of reliability – a “criterion” as he put it – against which “no currency can compare.”


by Charles DeGaulle

photo profile French president Charles DeGaulle, black and white“The currencies of the countries of Western Europe have today been restored, to such an extent that the total gold reserves of the Six is today equivalent to that of the Americans. They decided to convert all the dollars that they had in their account into precious metals. In other words, the convention that gives the dollar an over-riding value as an international currency no longer has its initial basis, namely the possession by America of the great majority of the gold in the world. But in addition, the fact that a large number of countries accept, out of principle, dollars in the same way as gold to compensate, when appropriate, any deficits that arise to their advantage from the American balance of payments, leads the United States to become voluntarily indebted to foreign countries. Indeed, what they owe them, they pay them at least in part, with dollars that they hold just for these payments, instead of paying them totally in gold, the value of which is real, that you can only possess if you have earned it and that you cannot transfer to others without risk and without sacrifice. This unilateral facility which America has been given contributes to the idea that the dollar is an impartial and international symbol of foreign exchanges being blurred, while it is an appropriate means of credit for a country.

Obviously, there are other consequences to this situation. There is, in particular, the fact that the United States, for want of having necessarily to pay in gold, at least totally, for their negative balances of payment in accordance with the old rules, that required countries to take the required steps, sometimes rigorously, to remedy their imbalance, is suffering year after year from a deficit balance. No less because the total of their commercial exchanges is to their disadvantage. Quite the opposite! Their material exports always exceed their imports. But that is also the case for dollars, exports of which are always in excess of imports. In other words, capital sums are being built up in America, by means of what should really be called inflation, which, in the form of dollar loans granted to countries or to private individuals, are being exported. As, in the United States itself, the increase in currency circulation that results from this makes investments within the country less remunerative, there is an increasing trend there to invest abroad.

This leads, for certain countries, to a sort of expropriation of some of their companies. Certainly, such a practice has greatly facilitated, and still encourages to a certain extent, the multiple and considerable aid that the United States is providing to a large number of countries, to be used for their development, and from which we, on other occasions, have ourselves widely benefited. But circumstances are such today that we can even wonder how far the problem would go if the countries that hold dollars wanted, sooner or later, to change them into gold? Although such a general movement would never take place, it is still the fact that there is an imbalance that is, to a certain extent, fundamental.

For all these reasons, France is in favor of the system being changed. We know that France said this, in particular, at the Tokyo Monetary Conference. Given the universal jolt that a crisis in this field would probably cause, we have every reason to hope that the steps to avoid it are taken in time. We therefore believe it to be necessary for international exchanges to be established, as was the case before the world’s great misfortunes, on an unquestionable monetary basis, that does not carry the mark of any particular country.

What basis? Indeed, we cannot see that, in this respect, there can be any other criterion, any other standard, than gold. Oh, yes! Gold, which never changes its nature, which can be shaped into bars, ingots or coins, which has no nationality and which is eternally and universally-accepted as the unalterable fiduciary value par excellence. Moreover, despite everything that could be imagined, said, written, done, as huge events happened, it is a fact that there is still today no currency that can compare, either by a direct or an indirect relationship, real or imagined, with gold. Without doubt, we could think of imposing on each country the way it should behave within its borders. But the supreme law, the golden rule — we can truly say — that should be reapplied, with honor, to international economic relationships, is an obligation to make up, between one monetary zone and the next, by effective deliveries and withdrawals of precious metals, the balance of payments resulting from their foreign exchanges.”

Source: The World Gold Council; Charles De Gaulle, 1971, 4, pp. 325-342, esp. 330-334. The English translation of this excerpt is drawn from Lacoutre, 1991, p. 381; Excerpt from a press conference of French President Charles de Gaulle at the Palais de l’Élysée calling for the return of a ‘gold exchange standard’; February 4, 1965


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A word on USAGOLD – USAGOLD ranks among the most reputable gold companies in the United States. Founded in the 1970s and still family-owned, it is one of the oldest and most respected names in the gold industry. USAGOLD has always attracted a certain type of investor – one looking for a high degree of reliability and market insight coupled with a professional client (rather than customer) approach to precious metals ownership. We are large enough to provide the advantages of scale, but not so large that we do not have time for you. (We invite your visit to the Better Business Bureau website to review our five-star, zero-complaint record. The report includes a large number of verified customer reviews.)


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ORDER DESK
1-800-869-5115 Ext#100
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Disclaimer – Opinions expressed on the USAGOLD.com website do not constitute an offer to buy or sell, or the solicitation of an offer to buy or sell any precious metals product, nor should they be viewed in any way as investment advice or advice to buy, sell or hold. USAGOLD, Inc. recommends the purchase of physical precious metals for asset preservation purposes, not speculation. Utilization of these opinions for speculative purposes is neither suggested nor advised. Commentary is strictly for educational purposes, and as such USAGOLD does not warrant or guarantee the accuracy, timeliness or completeness of the information found here.

Image of the word 'Gold' with elaborate gold crownThe Investment of Kings and the King of Investments

From the small investor just starting out to the high-net-worth individual hedging a multi-million dollar portfolio, we have helped many thousands add precious metals to their holdings in our more than 45 years in the gold business – safely, economically and with the investor’s goals in mind.

No matter the size of your investment kingdom, we can help you!


ORDER DESK: 1-800-869-5115 x100/orderdesk@usagold.com

ONLINE ORDER DESK-24/7

Important! –  Gold’s Century: While stocks dominated headlines, gold quietly performed

Should I buy a gold ETF?
Are you looking for a price bet or the real thing?

Image of gold coin pile, American gold eagles, one troy ounce
For safe-haven, asset-preservation purposes, the best alternative is not futures, options, mining stocks or even ETFs, but delivery of the metal itself in the form of gold coins or bullion.  Some think that owning an ETF is akin to owning real gold, but it is not. It is essentially a price bet simply because only owners of 10,000 ounces or more (with most trusts) can take delivery of the metal represented by the shares. Then there is the problem of counterparty risk. “Unlike physical gold bullion – which is a tangible asset,” says Mauldin Economics’ Olivier Garret, “ETFs are a financial product that have counterparty risk. Counterparty risk is present when there’s a possibility the other party in an agreement will default or fail to live up to their obligations. . .[O]ne of gold’s primary benefits is being the only financial asset that is not simultaneously somebody else’s liability. Therefore, these ETFs are a poor substitute.”  In short, by owning an ETF instead of the real thing, investors expose themselves to one of the primary risks they hope to avoid through gold ownership.

The USAGOLD storage option – strong competition for the ETF
One of the advantages of a gold or silver ETF is that the trustee stores the metal for you and makes it easy to buy and sell. We can open a fully-allocated storage account for you that offers the same advantages. In fact, the annual cost of storage and insurance is actually lower than most ETF fees. You can buy and sell with a phone call. Most importantly, because specific coins and/or bullion are stored in your account, you can still take delivery in part or full whenever you so wish – something, as mentioned above, that the ETFs offer only to their largest institutional clients.


QUESTIONS?
ORDER DESK: 1-800-869-5115 x100/orderdesk@usagold.com

ORDER GOLD & SILVER ONLINE 24-7

 

 

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Recent Better Business Bureau Client Review

Scorecard: 38 45 48 55 five star reviews. Zero complaints.
A+ rating. Accredited since 1991.

“We have been purchasing Gold And Silver from USA Gold for about two years now The staff is extremely knowledgeable , coin quality is extraordinary, delivery is fast / dependable. I read there newsletter everyday. Actually several times a day – the links in the articles offer a wealth of information that have helped me navigate / stay on course through the ups and downs of Gold / Silver ownership.”

Frank R.

[Link]

USAGOLD Recommendation: The precious metals industry is unique in the financial industry in that it is not subject to oversight or regulation by third-party government entities like the SEC or CFTC. As such, marketplace forums and feedback sites often serve as a replacement for investors attempting due diligence. While several options can be found, by far the most impartial and least susceptible to vested influence is the Better Business Bureau. When looking at a company’s BBB profile, don’t focus solely on the rating. To be honest, pretty much everybody has an ‘A’ or ‘A+’ rating. What is far more important to assess is the number and nature of complaints, number and caliber of positive and negative reviews, longevity with the BBB, as well as the number of ‘stars’ given a company through the actual customer review system.

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Not a day goes by, that one gold ETF or another is reporting on the gains to its stockpile.  Most of those gains come from financial institutions and hedge funds boosting their portfolio positions.  We do not in any way denigrate the importance of this Wall Street move to gold. In fact, their presence in the gold market has been one of the market mainstays over the past few years and a welcome addition to the ranks of gold owners.

At the same time, for the Main Street safe-haven investor ownership through an ETF might not be the best approach. Gold ETFs, says Simon Black of the SovereignMan website, are “purely a financial product that defeats the entire purpose of owning gold to begin with. Why turn one of the best, longest-standing physical assets in the history of the world into a paper asset? With this type of debt instrument, you don’t actually own the gold yourself. You become a creditor with nothing more than a claim on someone else’s gold.” At USAGOLD, we have an answer for that . . .

The Precious Metals Safe Storage Advantage

Image of golden safe doorIt only takes a few minutes to complete a Precious Metals Safe Storage account opening form, but it could mean all the difference for the investor seeking a superior alternative to gold and silver ETFs. We use the word “superior” because depository storage accounts come with an option not readily available in most ETF accounts – You can take delivery of the metal in your account, or any portion of it, whenever you wish.

At the same time, given the exclusive preferred referral storage rate you receive by opening your storage account through USAGOLD, the annual cost to maintain your holdings is comparable (and often lower) to what most ETF vendors charge in annual fees. All the while, your metal is stored safely and fully insured at one of America’s oldest, largest and respected independent depositories – a firm with which we personally have done business for decades. To get started, we invite you to go to the link immediately below and fill out the application.

Account Form – Precious Metals Storage Account


Please call or email if you have any questions.
1-800-869-5115 Ext#100
orderdesk@usagold.com

Image of check for $1 million

“Thank you! It has been a pleasure doing business with your Company! You’ve treated the small investor (me) just like you would a millionaire. Best wishes, and I hope I can make some purchases in the future.” – L.W., Savannah, Georgia

We also treat millionaires . . . well. . . like millionaires – whether they admit to being millionaires or not [smile].

We receive unsolicited testimonials like L.W.’s routinely. Please see our Client Testimonials page for more feedback, and be sure to visit the Better Business Bureau for even more in the way of FIVE-STAR reviews.  Don’t do business with any gold company until you have checked it out.


ORDER DESK: 1-800-869-5115 x100/orderdesk@usagold.com

ONLINE ORDER DESK-24/7

Wizard of Id cartoon 'whoever has the gold makes the rules'

Gold in six easy lessons

1. Don’t buy it because you need to make money; buy it to protect the money you already have.

2. Don’t look at price as a barrier; look at it as an incentive.

3. Don’t buy the paper pretenders; buy the real thing in the form of coins and bullion.

4. Don’t fall prey to glitzy TV ads; do your due diligence instead.

5. Don’t allow naysayers to divert your interest; allow yourself the right to protect your interests as you see fit.

6. Don’t forget the golden rule: Those who own the gold make the rules!


QUESTIONS?
ORDER DESK: 1-800-869-5115 x100/orderdesk@usagold.com

ORDER GOLD & SILVER ONLINE 24-7

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Recent Better Business Bureau Client Review

“Before investing in gold I really didn’t have a clue about what or how much to invest in. I came across the USAGOLD website and found an excellent resource for both first time and seasoned buyers. My representative has always provided me with useful and trustworthy analysis related to the markets and trends that has further informed my purchase decisions. Transactions are timely and handled with a high degree of professionalism and integrity. I cannot recommend this company highly enough.” – Y.O., 5-14-2018

Scorecard: 38 45 48 54 five star reviews. Zero complaints.
A+ rating. Accredited since 1991.

[Link]

USAGOLD Recommendation: The precious metals industry is unique in the financial industry in that it is not subject to oversight or regulation by third-party government entities like the SEC or CFTC. As such, marketplace forums and feedback sites often serve as a replacement for investors attempting due diligence. While several options can be found, by far the most impartial and least susceptible to vested influence is the Better Business Bureau. When looking at a company’s BBB profile, don’t focus solely on the rating. To be honest, pretty much everybody has an ‘A’ or ‘A+’ rating. What is far more important to assess is the number and nature of complaints, number and caliber of positive and negative reviews, longevity with the BBB, as well as the number of ‘stars’ given a company through the actual customer review system.

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Graphic image of gold safe doorIt only takes a few minutes to complete a Precious Metals Safe Storage account opening form, but it could mean all the difference for the investor seeking a superior alternative to gold and silver ETFs. We use the word “superior” because depository storage accounts come with an option not readily available in most ETF accounts – You can take delivery of the metal in your account, or any portion of it, whenever you wish.

At the same time, given the exclusive preferred referral storage rate you receive by opening your storage account through USAGOLD, the annual cost to maintain your holdings is comparable (and often lower) to what most ETF vendors charge in annual fees. All the while, your metal is stored safely and fully insured at one of America’s oldest, largest and respected independent depositories – a firm with which we personally have done business for decades.  To get started, we invite you to go to the link immediately below and fill out the application.

Account Form – Precious Metals Storage Account


Please call or email if you have any questions.
1-800-869-5115 Ext#100
orderdesk@usagold.com

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‘Gold shone with the placid certainty of received tradition’

Image of 1907 $20 High Relief gold coins, beauiful“I had the happy occasion recently of receiving a telephone call from an old client and friend – a physician safely retired near the sea and alongside one of the South’s oldest golf clubs. It was good to hear from this student of the markets – one of life’s steady and thoughtful practitioners. Back at the turn of the century, Doc foresaw much of what would happen economically in the United States and purchased what he considered enough gold to see him through it.”

[For the rest of Doc’s story we invite you to visit this link.]


ORDER DESK: 1-800-869-5115 x100/orderdesk@usagold.com

ONLINE ORDER DESK-24/7

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Image showing negative interest rates as red area chart

The warnings from financiers and analysts on the impact of low to below zero interest rates on investment planning come almost daily.  Reuters’ Toby Sterling recently told the story of a Dutch pension fund that was actually reducing monthly payouts to its subscribers by 8% directly the result of Europe’s negative interest rate environment. “The planned reductions,” writes Sterling, “due to take effect from January 2020, have shaken a country renowned for having one of the world’s strongest pension systems, and are an early warning to others about the impact of record low interest rates.” 

Negative interest rates are a reality in both the European Union and Japan. Alan Greenspan recently said that it is “only a matter of time” before they spread to the United StatesOne of the arguments against gold over the years has been that it costs money to own it. Now it costs money to own euros and yen, and before too long it might cost money to own the dollar as well. “One of the reasons,” Greenspan added in that same CNBC interview, “the gold price is rising as fast as it is – you know, at $1500 a troy ounce . . . What that is telling us is that people are looking for resources they know are going to have a value 20 years from now, or 30 years from now, as they age and they want to make sure they have the resources to keep themselves in place.”

The advent of negative rates is perhaps one of the more profound differences between this gold rally and rallies in the past. It might also prove to be the most enduring.  If you have an interest in hedging your IRA with precious metals, we can help.


Ready to launch your precious metals retirement account?
ORDER DESK
:
1-800-869-5115 x100/orderdesk@usagold.com
We invite you to call or e-mail for friendly, helpful service.
Or jump-start the process by setting up your retirement account here.
Then contact us at your convenience.

Need more info?  Try this Q&A.

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Recent Better Business Bureau Client Review

I made my first purchase of gold about 5 years ago and it was with USAGOLD. They answered all my questions and allowed me to buy a larger amount than they usually allow for a first time buyer. They trusted me and it worked out fine for both parties. Their BBB rating was a big factor in me trusting them. Other firms looked pretty sketchy and I didn’t want to spend that much money on a shaky firm. Since then I have purchased coins quite a few times from USAGOLD and have never been disappointed with the quality of the coins. The whole staff is very professional and courteous and are not pushy at all. They treat you as a friend, not a number. They remember me as soon as I tell them my name. That is a nice feeling. I will continue to buy from them and I highly recommend them.

Jim W.

Scorecard: 38 45 48 53 five star reviews. Zero complaints.
A+ rating. Accredited since 1991.

[Link]

USAGOLD Recommendation: The precious metals industry is unique in the financial industry in that it is not subject to oversight or regulation by third-party government entities like the SEC or CFTC. As such, marketplace forums and feedback sites often serve as a replacement for investors attempting due diligence. While several options can be found, by far the most impartial and least susceptible to vested influence is the Better Business Bureau. When looking at a company’s BBB profile, don’t focus solely on the rating. To be honest, pretty much everybody has an ‘A’ or ‘A+’ rating. What is far more important to assess is the number and nature of complaints, number and caliber of positive and negative reviews, longevity with the BBB, as well as the number of ‘stars’ given a company through the actual customer review system.

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Image pile of gold coins, American gold eagles, one ounce

USAGOLD ranks among the most reputable gold companies in the United States. Founded in the 1970s and still family-owned, it is one of the oldest and most respected names in the gold industry. The firm’s unblemished, zero-complaints record and solid reviews with the Better Business Bureau testify to the exceptional customer service and professional excellence which sets it apart from the competition.

USAGOLD specializes in gold and silver coins and bullion delivered to our client’s safekeeping. For over 45 years, we have resolutely advocated owning precious metals for asset preservation purposes rather than speculation. Admittedly, this philosophy does not resonate with all prospective gold and silver owners, but if it does with you, we think you will find our firm a kindred spirit.

When it comes time to pursue your first (or next) purchase, we invite you to learn first-hand why so many have chosen USAGOLD as their precious metals firm.

Call or drop us an e-mail.

1-800-869-5115
Ext#100
orderdesk@usagold.com

To end right, start right.
Choose the right portfolio mix with the right firm at the right price.
Choose USAGOLD – reliably serving gold and silver investors since 1973.

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Recent Better Business Bureau Client Review

“Thank you so much for your high rating for USAGOLD, Denver. They were recommended by a close friend and I researched them on your website in Oct 2009 and have been in touch with them ever since. I am now in full trust with their extraordinary business of great integrity and expertise. I will always deal with them . . Again, thank you for your expert ratings.” – Elan C., 8-29-2017

Scorecard: 38 45 53 five star reviews. Zero complaints.
A+ rating. Accredited since 1991.

[Link]

USAGOLD Recommendation: The precious metals industry is unique in the financial industry in that it is not subject to oversight or regulation by third-party government entities like the SEC or CFTC. As such, marketplace forums and feedback sites often serve as a replacement for investors attempting due diligence. While several options can be found, by far the most impartial and least susceptible to vested influence is the Better Business Bureau. When looking at a company’s BBB profile, don’t focus solely on the rating. To be honest, pretty much everybody has an ‘A’ or ‘A+’ rating. What is far more important to assess is the number and nature of complaints, number and caliber of positive and negative reviews, longevity with the BBB, as well as the number of ‘stars’ given a company through the actual customer review system.

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“A customer of mine who is 55 years old recently asked if it was not too late for him to get into precious metals. The answer is no—it is not too late to invest in gold and make a profit at any age. Quite the contrary, with the market showing the early signs of a correction, it is, in my humble opinion, a perfect time to invest in precious metals.” – Oliver Garret, Forbes

Graphic image of Spanish galleon at seaTime to diversify?
How to hedge market uncertainty in your
retirement plan with gold and silver

As the ultimate asset preservation vehicles, gold and silver are also important retirement investments especially in these precarious times. Find safe harbor –– and some retirement peace of mind.

To end right, start right.
Choose the right portfolio mix with the right firm at the right price.
Choose USAGOLD serving gold and silver investors since 1973

We have helped hundreds of investors include precious metals in
their IRA and other retirement plans. We can help you.


Coins & bullion since 1973

1-800-869-5115
Ext#100

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photo of pile of various gold coins featuring American gold Eagle, one ounce

Great prices. Quick delivery. All the time.
We invite your visit and participation.

Our Online Order Desk offers state-of-the-art transactional technology that allows you to order anytime day or night and on the weekends at current gold and silver spot prices from your desktop, pad or mobile device.  The items presented for sale are among the most popular with investors and are organized into four broad categories of investor interest:

Modern gold coins and bars
American Eagle • American Buffalo • Canadian Maple Leaf • Austrian Philharmonic • South African Krugerrand • Australian Kangaroo

Modern silver bullion coins and bars
American Eagle • Canadian Maple Leaf • Austrian Philharmonic • United States Pre-1965 Silver Coin Bag • Silver Bullion Bars • United States Morgan and Peace Silver Dollar

Historic fractional gold coins
British sovereign kings • Swiss 20 franc • Dutch 10 guilder • German 20 marks • Select inventory currently available

Historic U.S. gold coins
$20 Liberty • $20 St. Gaudens • $10 Liberty • $10 Indian • Graded $20 Liberty and St. Gaudens – Mint State 63, 64 and 65

If you haven’t visited our Online Order Desk as yet, we invite you to take a test drive. We are surprised by its instantaneous popularity and the large number of clients who have already placed their first order. 


An important note on Special Offers

For those among our regular clientele who like to participate in our Special Offers, the Online Order Desk presents a clear advantage.  Because the number of items available is almost always limited and orders are reserved on a first-come, first served basis, the online system provides the opportunity to secure your orders quickly and confidently at your convenience any time day or night.  As our regular participants already know, these offers can sell out quickly – often within 24-hours of announcement.  If you have not already registered, some advance planning might be in order.


How to choose a gold firm
A quick guideline for beginning investors

Ed Stein cartoon image of investor thinking 'decisions, decisions. . .'It is surprising how many prospective investors simply dive into gold and silver investing without much in the way of a consumer inquiry. That lack of simple due diligence has ended up costing a good many investors thousands of dollars, and sometimes even hundreds of thousands before the damage is detected.

Here you will find some brief but valuable guidelines to help
you choose the right gold and silver company.

It might be the most important decision you will make on the road to becoming a gold and silver owner.


To end right, start right.
Choose the right portfolio mix with the right firm at the right price.
Choose USAGOLD
Reliably serving physical gold and silver investors since 1973.

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Recent Better Business Bureau Client Review

Scorecard: 38 45 48 53 five star reviews. Zero complaints.
A+ rating. Accredited since 1991.

“We were first time gold investors. In search for information we came across their web site, which is excellent. When we contacted them, Jonathan Kosares lead us through the process. He provided information, suggested gold coins, but did not direct how we invested. He is always available to answer questions. The service has been excellent. Their business practices have been outstanding. We have absolute faith the company. They are the best investment company we have ever dealt with.”

John G.

[Link]

USAGOLD Recommendation: The precious metals industry is unique in the financial industry in that it is not subject to oversight or regulation by third-party government entities like the SEC or CFTC. As such, marketplace forums and feedback sites often serve as a replacement for investors attempting due diligence. While several options can be found, by far the most impartial and least susceptible to vested influence is the Better Business Bureau. When looking at a company’s BBB profile, don’t focus solely on the rating. To be honest, pretty much everybody has an ‘A’ or ‘A+’ rating. What is far more important to assess is the number and nature of complaints, number and caliber of positive and negative reviews, longevity with the BBB, as well as the number of ‘stars’ given a company through the actual customer review system.

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Recent Better Business Bureau Client Review

It was 2005 when I first started to learn about the possibility of investing in gold for a secure future. Seeking on the internet a company to engage with for this purpose I chose USAGOLD Centennial Precious Metals because they offered education for first time investors including a book I could purchase and read through at my pace. All my communications with USAGOLD felt like I was talking with caring family members. This helped me so very much being a divorced woman and turning 60 years old. Since that wonderful beginning I have had two times a need to cash in some of my coins. Once in 2009 for a down payment to buy a house and recently to buy a new car because my oldie but goodie died on the highway. The administrative process to do this is not a familiar everyday task. But, with the help of Jonathan K****** this happened in a timely way meeting the needs of all concerned. I am in the process tomorrow of offering to a friend the reference information for USAGOLD. It is unknown if my friends needs are possible to be filled at USAGOLD, but I know for sure she will receive quality guidance filled with knowledge and truth.

Judith M.

Scorecard: 38 45 48 53 five star reviews. Zero complaints.
A+ rating. Accredited since 1991.

[Link]

USAGOLD Recommendation: The precious metals industry is unique in the financial industry in that it is not subject to oversight or regulation by third-party government entities like the SEC or CFTC. As such, marketplace forums and feedback sites often serve as a replacement for investors attempting due diligence. While several options can be found, by far the most impartial and least susceptible to vested influence is the Better Business Bureau. When looking at a company’s BBB profile, don’t focus solely on the rating. To be honest, pretty much everybody has an ‘A’ or ‘A+’ rating. What is far more important to assess is the number and nature of complaints, number and caliber of positive and negative reviews, longevity with the BBB, as well as the number of ‘stars’ given a company through the actual customer review system.

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Recent Better Business Bureau Client Review

“Thank you so much for your high rating for USAGOLD, Denver. They were recommended by a close friend and I researched them on your website in Oct 2009 and have been in touch with them ever since. I am now in full trust with their extraordinary business of great integrity and expertise. I will always deal with them . . Again, thank you for your expert ratings.” – Elan C.

Scorecard: 38 45 48 55 five star reviews. Zero complaints.
A+ rating. Accredited since 1991.

[Link]

USAGOLD Recommendation: The precious metals industry is unique in the financial industry in that it is not subject to oversight or regulation by third-party government entities like the SEC or CFTC. As such, marketplace forums and feedback sites often serve as a replacement for investors attempting due diligence. While several options can be found, by far the most impartial and least susceptible to vested influence is the Better Business Bureau. When looking at a company’s BBB profile, don’t focus solely on the rating. To be honest, pretty much everybody has an ‘A’ or ‘A+’ rating. What is far more important to assess is the number and nature of complaints, number and caliber of positive and negative reviews, longevity with the BBB, as well as the number of ‘stars’ given a company through the actual customer review system.

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