Coins & bullion since 1973
___________________________________________________________

1-800-869-5115

We educate first-time investors.
Expert professional guidance for safe haven investors.

Celebrating our 20th year on the World Wide Web!USAGOLD Coins

USAGOLD Menu BAR



Where to buy gold
A quick guideline for choosing the right gold company

by Michael J. Kosares
Author, The ABCs of Gold Investing: How To Protect and Build Your Wealth With Gold, and founder of USAGOLD

Updated Q3-2017

It is surprising how many prospective investors simply dive into gold and silver investing without much in the way of a consumer inquiry. That lack of simple due diligence has ended up costing a good many investors thousands of dollars, and sometimes even hundreds of thousands, before the damage is detected. Below you will find some brief but valuable guidelines to help you choose the right gold and silver company. It might be the most important decision you will make on the road to becoming a gold and silver owner.

Choose a company that has a solid track record

Ten years in the business is good; fifteen years or more is even better. Avoid the newcomers, the flashy discounters and the complicated online coin shops. These outlets are designed more for collectors and dabblers – or buyers out to make a quick, online purchase – than serious investors looking to hedge their portfolios.

Choose a company with a solid track record and longevity. It is the mark of a well-run business committed to its clientele.

Choose a company with strong credentials and a reputable history

A simple background check can go a long way in helping you circumvent a company with a history of problems and poor customer service. A quick visit to the Better Business Bureau's online website can do wonders and save you a major headache down the road.

The BBB provides interested consumers a basic rating, verified online reviews and a list of complaints. (If a company does not have a BBB rating, treat it as a red flag.) Pay special attention to the complaints and how they were handled, even if the company has managed to maintain a high rating.

A good many precious metals' businesses that have gone bankrupt, or found themselves in legal difficulties in recent years, showed signs of something being wrong long before-hand in their rating and complaint record. Oftentimes, the BBB will post a warning about such businesses.

BBB reviews are another good source of consumer information. Make sure that the reviews are verified and noted as such by the BBB itself. Too often businesses stack their review section with reviews that have not been vetted officially by the BBB.

Choose a company with strong BBB credentials. Now more than ever, reputation matters.

Choose a company willing to spend time with you and answer your questions

The company that is abrupt at the outset is the company likely to give you short shrift in the future when you have a question or concern that needs to be addressed. Be especially wary of companies that use aggressive sales tactics. Seek out and develop a relationship with a company that handles your inquiry in a friendly, professional manner.

Choose a company willing to work with you. It will provide helpful guidance now and peace of mind in the future.

Choose a client-oriented company geared to helping investors

Many online companies are happy to take your order (no matter what it is) and then It's good luck trying to make contact and get information when you need it – particularly when it comes time to sell or track a late delivery. Mostly interested in quick turnover, customer-oriented companies are order-takers rather than experienced, professional advisors. Client-oriented companies, and there are still a few around, tend to take more of an interest in developing a relationship that will serve both parties over the medium to long run.

Choose a company that takes an interest in you as a long-term client rather than a one-time customer. There is a great deal of difference between the two particularly if your goal is to become a successful gold and silver owner.

Choose a company that will not divert you from your objectives

Most investors come into the gold and silver market looking for a way to preserve their assets from potential financial or economic threats. Not every gold company, however, has asset preservation as its top priority.

Some tout leveraged accounts or high-end numismatics, for example, or graded and over-priced contemporary bullion coins, off brand bullion bars and jewelry items (to name a few of the wrong turns often taken by first-time investors), none of which serve the safe-haven aspirations of most gold and silver owners.

Choose a company that thinks like you do. Keep it simple. Buy well-known and established physical coins and bullion with a broad international market. Stick with highly liquid items and take delivery. It will enhance your chances at success.

Choose a company whose website you have explored

Before you even contact a gold company, it would serve your best interest to determine the real nature of its business. You can learn much by browsing a website and determining whether or not the company might be a good fit.

Choose a company with a well-run, agreeable website but don't forget the rest of the due diligence outlined above.

Final Word

Choose the right company and it will help you stay the course on protecting your assets from economic uncertainties. Choose the wrong company and you can suddenly find yourself with more than you bargained for. Don't jump in. Choose wisely. Choose carefully.


RELATED LINKS

Untitled Document
Current Spot Prices:
1:02 pm Sun. August 20, 2017
(Time = USMT
)

Gold
$1,284.56   Down Arrow -4.89

Silver
$16.99   Down Arrow -0.088

c
c
c
USAGOLD sider, what we have to offer

Great prices. Quick delivery. All the time.
Contemporary gold and silver bullion coins
Bullion-related historic gold coins
U.S. $20 gold pieces

Order Desk
1-800-869-5115
Extension #100
6am to 5pm USMT weekdays.

Prefer e-mail to get started?
orderdesk@usagold.com


Reputation Matters!
Few can match our golden credentials

Zero complaints
Unblemished
client review record
(All reviews verified by BBB)

bbb
A+ Rating
Click for details
includes client reviews

Gold coins & bullion since 1973
Better Business Bureau accredited since 1991
American Numismatic Association since 1975
Industry Council for Tangible Assets since 1985
Website in continuous operation since 1997
__________________________________________

Recipient of BBB Gold Star Certificate

for zero complaints 2003 to 2015
(Program suspended 2016)
_________________________________________

What separates us from the competition




Today's Prices Live
Gold coins & bars • • • • • • Silver coins & bars



The right portfolio mix at the right price


video

NV

News & Views
Forecasts, Commentary & Analysis
on the Economy and Precious Metals

__________________________________________

Monthly Newsletter
FREE SUBSCRIPTION

Immediate no-obligation access to current issue. Publication day e-mail alerts for future issues.
__________________________________________

In-depth, cutting-edge coverage of the gold and silver markets for over 25 years.
20,000+ subscribers.


Published by USAGOLD
Michael J. Kosares, Editor


silver
Silver Stackers Special
World's Top Five Silver Bullion Coins 2017

SETS of 20, 60 or 100 each
Now available for immediate delivery.
All pure silver. All IRA eligible.
Volume price breaks.

_______________________________________

Offer details
or call the Order Desk direct.



IRAYou're going to need more than a gold watch!

IRA/401k rollovers to precious metals

Quick. Painless. Secure. We can help.

IRAset-up@usagold.com
or call the ORDER DESK

Want more info? Detailed Q&A


OPEN ACCESS FILE
WHY GOLD, WHY NOW

For those seeking a deeper understanding of gold's role in the modern investment portfolio

dragon
The China Syndrome
The groundbreaking series on China's pivotal role in the gold market

swans
BlackSwans YellowGold
The standard reference on how gold performs during periods of deflation, chronic disinflation, runaway stagflation and hyperinflation

compass
Gold Chartography 101
The case for gold ownership in ten charts you will never see on CNBC

decisions

How would you invest money you didn't need for ten years?
"Perhaps we spend too much energy trying to foretell the future, and too little trying to be resilient whatever happens."

keynes young
Keynes on the menace
of printing money

How the celebrated economist might have structured his investment portfolio today.

______________________________

mkMichael J. Kosares, the author of these articles, has more than 40 years experience in the gold business. He is the founder and executive director of USAGOLD (both the website and gold brokerage service), the author of three books on the gold market, and the editor of "News & Views, Forecasts, Commentary & Analysis on the Economy and Precious Metals," the firm's client letter. He has written numerous magazine and internet essays and is well-known for his ongoing commentary on the gold market and its economic, political and financial underpinnings.

ABC

"I keep six honest serving men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who."

– Rudyard Kipling –

Book Order Form (US)





Sunday August 20
website support: sitemaster@usagold.com / general mail: admin@usagold.com
Site Map - Risk Disclosure - Privacy Policy - Shipping Policy - Terms of Use
© 1997-2017 USAGOLD All Rights Reserved
Mailing Address - P.O. Box 460009, Denver, CO USA 80246-0009
1-800-869-5115