Short and Sweet

Part 1 of 5. . . . . .

What makes this gold market rally
different from all others


It is led by institutions and funds, not private investors


Global quantitative easing created a huge and mobile pool of capital in constant need of a place to call home. As the need for a safe haven became apparent among the stewards of that capital, the demand for gold flourished. The consistent presence of funds and institutions as buyers in this rally, as represented by the growth in ETF stockpiles, is one of its hallmarks and represents one of the major differences between this gold rally and rallies of the past. Though private investors have been late to the game, the rapid development of the physical market for gold coins and bullion in the United Kingdom is testament to the fact that sentiment can change quickly.

Overlay chart of gold ETF holdings by region and the gold price - World Gold Council

Chart courtesy of the World Gold Council

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